What Business Story Are You Telling?
When your business tells a clear story, your connecting to customers and marketing becomes
so
much easier.
Take this quiz to find out which business story you tell best naturally - and which you can use to greatest effect in all your communications.
Please note that sometimes a combo of these stories can work very well. So you may have a main story and a subplot!
https://www.udemy.com/sticky-story-marketing/
The Quest
Are you a seeker? Were you looking for something when you came across your business idea - a solution perhaps, or a supply of something?
The Quest could be your business story, if so.
Facebook's origins are a quest story: looking for a way to help students date more effectively on campus, Mark Zuckerberg began his social networking colossus
https://www.udemy.com/sticky-story-marketing/
The Rebirth
The start-up world likes to talk about pivoting - and that's what happens if your business story is the rebirth. You start out to do something and then opportunity, and, or luck, makes you realise you should do something else...
Like David McConnell, travelling book salesman, who realised his female customers were much more interested in the little perfume samples he gave with his wares, than the books...
And the rest is history. Avon Cosmetics was born.
Is your story one of you creating one thing - and then it changing into an other?
https://www.udemy.com/sticky-story-marketing/
Overcoming The Monster
Walt Disney was described as 'lacking imagination and having no good ideas'...
Well, he showed them!
If you've conquered outside forces or inner demons, which have motivated you in business, then this is your tale.
And you're in good company. Apple's story is all about appealing to people who 'think different', who want to overcome the monsters of conformity and blandness.
Ralph Lauren, Oprah Winfrey and Shania Twain all share this business story.
https://www.udemy.com/sticky-story-marketing/
Rags To Riches
Who doesn't love the story of Cinderella?
This will be your business story when you've started with very little, and through resourceful, ended up with a great deal.
Like the story of Burt's Bees cosmetics, started by a poor single mum and her beekeeper boyfriend.
We love this story because it gives us hope.
https://www.udemy.com/sticky-story-marketing/
Have setbacks and disadvantage been vivid in your past?
Not especially
Oh yes, very much so
Did you set out doing one thing - and then switch direction?
Yes - that happened to me
No - I stayed on track
Did you set out with very little to gain a great deal?
Sadly no
Weyhey, that's me alright...
Was problem-solving a trigger for your business?
Absolutely
Not at all
What word do you like best?
Renew
Assets
Search
Challenge
Would you describe yourself as most:
Adaptable
Curious
Resilient
Driven
How would you best describe your customers?
Aspirational
Opportunity Spotting
Inquisitive
Fighters
What is closest to your personal philosophy?
With every setback, comes opportunity
The only way is up
Seek and ye shall find
Faint heart never won fair cause
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