More than likely, if you’ve had a website for any length of time, you’ll know that your About You page is likely to get 2nd highest traffic, next to your Home page
But your about you page is not really about you… it needs to be first of all about me, when I am your customer…
It needs to tell me what you’re offering me, what pain or pleasure you’re going to address, and why you’re equipped to do this especially…
And then – if you’ve still got me reading you can tell me a little more about yourself.
One consideration for visitors to your website is how many of them are likely to be strangers and how many will know you…
If they’re strangers then you’ll need to do something to make them trust you: video is an excellent way of doing this, as is giving some useful information for free. A podcast where they can here you talking can work a treat, too.
It’s worth asking how long would it take you to talk to someone live to get them to do what you want them to do on my website… if you’d like them to subscribe to your updates then how much would you need to say to them if you met them in a coffee shop to get someone to do that?
What are the objections they may have about you and further connection… remember you’re starting off on a relationship here...and if you’re talking to strangers well maybe the most you can go for is that they’d quite like to see you again,
So here’s a quick and dirty FYI format for you:
1. What you offer, to whom and how it works
2. Why you’re distinctive
3. A little more about you
And if you can tell a story involving:
1. Situation and set up
2. Complication and conflict
3. Resolution and problem solved
Then so much the better!
And finally don’t forget your trophies… success case histories, time you’ve been in business, happy customer endorsements and celebrity connections – along with numbers and specific data that show your value.
Your about you page is often the welcome mat, for your long term aim of getting customers to trust, know and like you, that holy trinity of marketing.
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