Are you keen to build engagement and interest online? Then short and friendly video may be the way to go...
Here's an article full of statistics on video engagement
27 video statistics
where I've just chosen one to illustrate its engagement value, here. According to Wistia, a video platform, people stay on a web page with video 2.6 times as long as one without.
Llangwm is a small village of under 900 people on the Cleddau estuary in Pembrokeshire, West Wales.
It has an annual literary festival, friendly and quirky, and entirely hosted by volunteers.
This year, I experimented with video to run an open mic session in the Village Hall. These were quickly made, very short and just distributed on Facebook, Twitter and linked in. They were a series of 3 - one asking for open mic readers, a second one showing who would be reading and a third recording of the actual session.
Here are the stats: Facebook: 1100, 849, and 914 views;
Linked In ( just two videos posted) : 184 and 367 views;
Twitter: 163, 134 and 63 views
So 2863 views on Fbook, 551 Linked In ( where one video got forgotten) and 360 on twitter. that makes around about 3700 in total, and in my view probably worth doing. Not just for the publicity and awareness raising but because the generous readers and contributors were ace, and deserve the performance video at the very least, for sharing their talent in this way.
Michael Pugh, festival director uses flyers, posters and traditional press releases and coverage to encourage visitors, all of which are essential in an area where an older population may not all be digital enthusiasts. Absolutely torrential rain meant we were not packed out in the Village Hall for this event, but the shares and goodwill towards it online via these videos may be indicators of its sustainability going forward! Enjoy.
If you're keen to try out using video more in your content creation then I recommend:
Roving reporter Anna Brees at
Online training from Anne Gould at
And look out for an FYI smartphone video workshop coming soon.